Once you have identified your niche idea, you certainly want to know its position in the target market. For this, Google Trends is one of the essential tools that will help you get a good idea of the evolution of your business idea’s demand.

Google Trends shows the relative interest and trending searches for any given keyword from as early as 2004. Google Trends is very easy to use and often offers exciting insights into keyword popularity and media coverage of the topic.

In this post, we’ll give some examples to help you understand how this tool can help to get a good gauge of the marketability of your niche idea.

If you’re researching keywords or online business niche topics to see what level of interest/demand exists for a potential online business, have you considered Google Trend?

Google Trends shows you how much your niche idea is trending currently across the Web and allows you to enter your own phrase or keyword to gauge the level of interest.

Needless to say, an upward trending search term (over 5 years, say) is a great sign that you’re into a winner.

You can search by time frame, country and search type. (Note that a value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means that there was not enough data for this term.)

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. Dale Carnegie

Tips when looking for data from Google Trends for your online business niche

1. Be sure about what you are looking for.

Looking for information with just a vague idea about what you’re looking for is one of the biggest mistakes you may commit.

It would help if you were open to finding things you didn’t expect, of course, but “surfing” the data without any destination rarely ends up in good results.

2. Don’t look for results that confirm what you think.

This is known as the “confirmation bias”. If you want to find data that confirms what you think… you’ll always be able to do it.

So, look for patterns, correlations… but openly.

3. Look for tendencies rather than absolute values.

When using Google trends, as its name emphasizes it, it is imperative to look for tendencies rather than absolute values. Suppose a particular query presents an increasing or decreasing tendency during years. In that case, you’ll be able to guess whether people are more or less interested in it.

By using tendencies, you’ll be able to get ahead of the market and obtain more solid conclusions.

4. Start with long-term data and then move towards the short term.

The good information is consistent during the time. It would help if you never looked for a 1-month correlation but long term ones. As soon as you confirm a long-term correlation, you can look for more accurate data reducing the time period.

Some examples of business niche analysis

Let’s check out the examples below that will help you to check whether your business niche is trending:

1. Cyclical and seasonal search interest 

Google Trends: Search term ‘Tennis’

Country: Worldwide / Period: last 5 years / Category: All / Search: Web

a) Search term “Tennis” trend over the last 5 years (Worldwide)

You can see that this is a cyclical business with the most interest occurring in summer (slowed down in 2020 probably due to COVID-19 constraints).

Tennis product advertisers would look to take advantage of this seasonality by increasing their advertising budgets.

2. Increasing search interest 

Google Trends: Search term ‘Electric car’ 

Country: Worldwide / Period: last 5 years / Category: All / Search: Web

Google Trends: Search term 'Electric car' (web search, worldwide, 5 y

This has been a trending item over the last 7 years, with the current search levels reaching peak popularity.

As there definitely is demand and interest for this product, producing content relating to ‘vegan protein’ will get plenty of eye-balls. Especially if the content is relevant, up to date and answers the user’s questions or concerns.

If your site is getting lots of visitors, you can then use strategies to monetize your site.

3. Decreasing interest 

Google Trends: Search term ‘Crossfit’
Country: Worldwide / Period: last 7 years / Category: All / Search: Web
Google Trends: Search term 'Crossfit' (Google search, Worldwide, 7 years)

Around 5-10 years ago, Cross Fit was a popular fitness method.

The interest has since died down, as shown above.

4. High and stable popularity

Google Trends: Search term ‘Online Business’
Country: Worldwide / Period: last 7 years / Category: All / Search: Web
Google Trends: Search term 'Online Business' (Web search, Worldwide, 7 years)

As you can see, web searches for ‘online business’ has remained widespread and consistent over the last 7 years. This shows how much interest people have in creating a business that leverages the power of the internet.

Now check out the same term but filtered for YouTube searches:

5. Increasing popularity on Youtube

Google Trends: Search term ‘Online Business’
Country: Worldwide / Period: last 7 years / Category: All / Search: Youtube
Google Trends: Search term 'Online Business' (YouTube search, global, 7 years)

Whereas the web search for ‘online business’ is nearing peak popularity,  the interest in ‘online business’ on YouTube is not even half as widespread yet. And more importantly, it is trending upwards over the last 7 years.

Conclusion

While busy with research for your online business niche idea, you can search for just about any topic in Google Trends and see the topic’s popularity in searches by geography and the type of search (Web search, Image search, News search, YouTube search).

If you plan to start your online business or simply a local marketing campaign yet, this is a great place to begin. If you’re hoping to expand or improve it, this is also a great resource.

Turn a crisis into an opportunity